Hollywood’s Palm Springs Golden Age (1930s–1960s)

How the Film Industry Transformed a Desert Retreat into a Global Icon By the early 20th century, Palm Springs was already emerging as a place of rest and recovery. Visitors came for its dry climate, open space, and the hospitality of early pioneers like Nellie Coffman, whose Desert Inn helped…

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How Marilyn Monroe was Discovered in Palm Springs

Bruno Bernard: Bernard of Hollywood It began with Bruno Bernard. He was professionally known as Bernard of Hollywood and was one of the most sought-after glamour photographers of Hollywood’s Golden Era. Born in Berlin in 1912, Bernard grew up in an orphanage after his family fell into poverty…

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How Bruno Bernard Helped Launch Marilyn Monroe

The Untold Story of How Palm Springs and a Glamour Photographer Changed Marilyn’s Life Forever Joshua John Miller, Grandson of Bruno Bernard and Chairman of the Bernard of Hollywood brand, spoke at the Forever Marilyn unveiling in downtown Palm Springs on June 20, 2021. This is his story of how his…

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Palm Springs: The Film Star in "Don’t Worry Darling"

Don’t Worry Darling is a psychological thriller set in a fictional California town called Victory in the 1950s. Why Palm Springs? The location plays a role in telling the story. While the neighborhood you see looks too picturesque to be accurate, it does exist in real life. It’s not a tame and…

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