TRU Self Care Boutique

Cutting-edge casual fashions with a distinctly Coachella Valley vibe, This family-owned and Latina-owned shop opened up in La Plaza in 2021.

Shoppers will find a lovingly-curated selection of chic items from Mexican artists and designers, including flowing peasant skirts, on-trend items like oversized jackets, and cropped tees with empowering themes. These are the kind of items you won’t find anywhere else, like denim vests with an embroidered silhouette of Frieda Kahlo, Knit bags, gemstone jewelry, adorned flat-brimmed hats, and natural skin care items from Latina-owned brands. TRU Self Care truly has something to make everyone shine.