The ​​Conscious Beauty Collective

The ​​Conscious Beauty Collective, led by clean premium haircare brand MASAMI, has moved its latest pop-up to a coveted, historical location in downtown Palm Springs, CA at 234 N. Palm Canyon Drive. In a departure from the past pop-ups in malls, this pop-up taking place from 9/1-12/31/23 will capitalize on Palm Springs as a winter destination. It builds on the Conscious Beauty Collective’s traction in California after the last successful pop-up in Victoria Gardens, Rancho Cucamonga, CA.

“Moving to such an iconic location in Palm Springs is a dream.” Says Lynn Power, Founder of MASAMI & the Conscious Beauty Collective. “California has proven to be a fantastic market for us. Consumers are ready and willing to explore new conscious beauty bands and it’s a plus that we are all small businesses.”

Participating brands to date in the The ​​Conscious Beauty Collective Palm Springs pop-up include: MASAMI, ADORAtherapy, Auvê Beauty, Beautyologie, Caire Beauty, Empress Naturals, Essentialist, H. Honeycup, Isle de Nature, Kalme Co, Linder Health, Lunaescent, Madame Lemy, Mizzi Cosmetics, MY247, Olecea Beaute, Pharmacopia, Reprise Activewear, Scentfluence, and Waar Botanicals.

In addition to creating a discovery destination for indie beauty brands, the Conscious Beauty Collective will be doing events such as aura readings, mini facials, massages, and more.

The Conscious Beauty Collective is also partnering with Beautyologie, an e-commerce site that’s all about fair trade products to bring even more hard-to-find beauty brands to the world.

Robin Tolkan-Doyle, founder of Beautyologie says, “We are a values-based platform that’s all about fair trade, so the idea of “conscious consumerism” is exactly what we stand for. We want to educate and inform people about their beauty decisions.”

Helping to support independent brands fosters creativity, innovation, and community, which is what the Conscious Beauty Collective is all about.