Established in 1955, Frenchy’s Fashion has become a cornerstone of Palm Springs. It offers a carefully curated selection of resort wear, cruisewear, and swimwear that embodies the spirit of desert living. Known for its exceptional personal service and unwavering commitment to quality, Frenchy’s has adapted to the fashion needs of today’s shoppers while maintaining the classic charm that has made it a beloved landmark for generations.
Collections: Frenchy’s Fashion specializes in versatile clothing that seamlessly transitions from day to night, from poolside relaxation to evening elegance. The store’s thoughtfully chosen collection includes:
Resort Wear & Cruisewear: Offers effortlessly chic outfits for relaxation and adventure. Their resort wear features lightweight, breathable fabrics ideal for the Palm Springs climate, while the cruisewear collection provides stylish options for travelers.
Swimwear: Showcases a range of flattering swimsuits, cover-ups, and accessories, perfect for looking fabulous by the pool or at the beach.
Women’s Fashion (Sizes XS to 3X): They cater to all body types and style preferences, including casual cotton, embellished denim, and signature tropical hand-painted silks. Shoppers can find dresses, jackets, tanks, and pants that combine comfort with style.
Footwear: The store offers a wide selection of sandals, including popular Onex choices and waterproof options ideal for poolside lounging. Frenchy’s is known for offering some of the best prices in the valley.
Not Your Daughter’s Jeans: A staple in any wardrobe, these jeans are celebrated for their flattering fit and are a popular item at Frenchy’s.
Men’s Resort Shirts: Frenchy’s also offers a stylish selection of resort shirts for men, perfect for the warm desert climate.
Frenchy’s has been at its current location since January 1955. It is owned by June and Alexander Boyer. Alexander’s parents, Eda and Joseph Boyer, encouraged them to open Frenchy’s in the late 1940s. They operated a store in the 200 North Palm Canyon block called “Le Petite Paris.”
Frenchy’s was named after Alexander’s mom, Eda Boyer, whose nickname was Frenchy, as she came from Nice, France. They owned several shoe stores. In 1955, June was 21 years old when she and her husband Alexander opened Frenchy’s. In 1964, the store was remodeled and doubled in size. Over the years, Frenchy’s has had many stars and celebrities as customers and has retained its charm.
In 1975, June’s daughter Denise and her husband Marshall came on board to help.
Please check on their hours, as they vary daily.
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Frenchy's Fashion: A Palm Springs Landmark Since 1955 - Visit Palm Springs
