Be Original Americas: Originality Deconstructed exhibition celebrates creativity by pulling back the curtain on the “how” and “why” of some of the international design industry’s most iconic
products, demystifying what goes into their conception.
Commemorating Be Original Americas’ 10th anniversary and held during Modernism Week 2023, the showcase incorporates physical designs, disassembled elements, raw materials, and videos by Be Original Americas members Anglepoise, Bernhardt Design, Carl Hansen & Søn, Herman Miller, Fritz Hansen, Georg Jensen, Menu, Ligne Roset, Lumens, and Phase Design.
The exhibition is being mounted by independent design writer and curator Adrian Madlener with the generous support of Ace Hotel, Imaginative Sponsor-Lumens, Innovative
Sponsor-Fritz Hansen, and Inspired Sponsor-Crypton.
Originality Deconstructed is on view February 17-25 from 10am-6pm daily.
About Be Original Americas
Be Original Americas is a non-profit creative advocacy committed to informing, educating, and influencing manufacturers, artisans, design professionals, and consumers about the economic,
ethical, and environmental value of authentic design.
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