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Dead or Alive is an independent local beer and wine bar. Located on “the Curve” in Palm Springs and next to great Mexican food, they offer a highly curated selection of craft beer and wine.

Born and raised in Palm Springs, Christine Soto has varied experience in hospitality, marketing and operations. Christine started in hospitality as a teenager, cut her teeth in start-up businesses and marketing with GOOD Magazine, and has since been the Director of Operations for a technology company and currently advises a wide array of clients on small business matters.  Christine is new to the beer and wine world and she’s excited to discover and share her love of beer and wine with her guests.

Anthony Cioffi, a Palm Springs Native, is a diverse and prolific designer. His skills range from graphic design to building furniture. Anthony studied Transportation Design at Art Center in Pasadena, California and has worked for carmakers such as Honda and Polaris. For the past 6 years he has run a multidisciplinary design studio in Palm Springs working on everything from branding and web design, to architecture and furniture design. His varied experience allowed him to design the entire project: from the bar top to the bathroom wallpaper.

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